Soju is a distilled beverage native to Korea. Jinro and Lotte soju are the first and third top selling alcohol brands in the world, speaking volumes about the level of alcohol consumption in Korea.
Traditionally made from rice, most modern producers of soju use supplements or even replace rice with other starches, such as potatoes, wheat, barley, sweet potatoes, or tapioca.
Its taste is comparable to vodka, though often slightly sweeter. It is usually drank neat and almost always with food, whether at dinner or with snacks on the side.